One of the objectives of a CRM, beyond the centralization of its contact data, is also (and above all) to save time for all teams.
The CRM, the heart of your sales strategy, can (must) be configured, parameterized and customized to :
- Enrich all the data necessary for prospecting: New leads, prospects or contacts added in the CRM
- Automatically update all data when a change of position, company, a departure…
- Detect a duplicate when adding or updating
- Automatically merge and without Save time and motivate any loss of data duplicates of contacts or company detected
- Standardize all data in the same format to facilitate their use in your Cold Email campaigns
What better satisfaction for a Sales team to have a CRM all clean, complete and operational
Do not forget the impact on your brand
Errors in your CRM or incomplete data can taint your image without you even realizing it:
- A high bounce rate impacts the deliverability and quality of your domain: This happens if your contacts’ emails are not verified or qualified. And to go further tells you how to get open rates > 70% with your domain configuration
- An error, a toxic character (emoji type) in a field can very quickly sneak into Save time and motivate one of your messages. Starting a Cold Email with “Hello Pa$&line ” is never very credible
- Incomplete data, the worst enemy: “Hello $firstName” and there… All your marketing and prospecting efforts are gone with campaigns as messy as your CRM
- incorrect data, a pitfall that can New Zealand Phone Numbers cost you dearly: wrong targeting, wrong person and all your Cold Emails can serve you instead of making your sales take off.
- Contacting the same person 3 times has a strong impact on your credibility… Don’t underestimate the impact of duplicate contacts or companies in your CRM
There are several options available to you… But let’s be honest, only one is really viable in the long run.
Clean up your CRM manually
We often think that taking on an intern to clean up our CRM is an inexpensive and efficient solution: the wrong idea.
Manual search for duplicates in a CRM is almost impossible:
- On what basis is a duplicate contact considered?
- How do you take into account a change of company?
- A duplicate name does not necessarily mean the same person…
So detecting and merging duplicates by hand is a huge waste of time.
Have you ever calculated how long it takes to manually search for a single person’s contact and company information? That is to say, finding the title, spelling the first and last name correctly, finding the updated email address and verifying it, the LinkedIn profile and the LinkedIn of the company, the website, and all the legal information of the company…
We give it to you in the thousand: MUCH TOO MUCH TIME
Moreover, a contact data becomes obsolete in 25 to 30% of the cases in less than a year… The search for contacts who have changed company is manually an ordeal!
Having a CRM with several thousand contacts means that you regularly go back over each file and do a lot of work to check the accuracy of the information… NO WAY!
Beyond the time wasted, the impact on the morale of your troops is not to be neglected… Copying and pasting information Save time and motivate all day is time Cambodia Phone Number List consuming and absolutely not motivating and very frustrating. Your sales and marketing team members are better than that.
