1- Kuita kwevagadziri veindasitiri mukutendeuka kwekutungamira
Maererano neongororo ichangobva kuitika, avhareji yekutendeuka kwekutungamira muindasitiri yekugadzira inenge 2.6% . Izvi zvinoreva Mutungamiriri wekushandura kuti kune vese vangangove vatengi zana, 2.6 chete vanova vatengi. Zvisinei, kushanda kunosiyana zvikuru kumakambani ose. Mamwe makambani anowana mitengo yekushandura iri pamusoro pe5%, nepo mamwe achinetsekana kusangana nemaavhareji eindasitiri.
Kune makambani anoita pasi peavhareji, zvakakosha kuti unzwisise zvikonzero zvekusaita kwavo zvakanaka. Imhaka yekusaziva zvakanaka kwevanogona kuve vatengi, kusakwana nzira dzekushandura, kana makwikwi anotyisa emusika?
Nekudaro, kune zvakare mienzaniso yevagadziri veindasitiri vakabudirira mukuwedzera zvakanyanya kutendeuka mitengo. Tora General Electric (GE) semuenzaniso. Iyi kambani yekuAmerica nhamba dzenhare library yakakwanisa kuwedzera shanduko yayo ne164% nekushandisa yakanangwa yekushambadzira yemukati zano . Nekugadzira zvinyorwa zvinodzidzisa uye zvinobatsira kune vateereri vayo, GE inokwanisa kumisa kuvimbika kwayo uye kutendeseka mukati meindasitiri.
Saizvozvo, mugadziri wemidziyo inorema Caterpillar akabudirira kuwedzera chiyero cheshanduko ne67% nekushandisa nzira yakasarudzika . Nekushandisa data rekutenga maitiro evatengi, Caterpillar yakagadzira mishandirapamwe yekushambadzira inoibvumira kupa zvigadzirwa zvinonyatsoenderana nezvinodiwa nevatengi.
Iyi mienzaniso inoratidza kuti vanogadzira maindasitiri vanogona kuvandudza mitengo yavo yekutendeuka mushure mekunyatsoongorora mamiriro ezvinhu kuti vaone chikonzero chedambudziko uye mhinduro dzakakodzera.
2- Lead Shanduko Performance Benchmarking
Kuyera yako yekutungamirira shanduko yekuita kunogona kukupa mukana wekukwikwidza, zvichikubvumidza kuti uone nzira dzinoshanda dzekushandura ma lead kuita vatengi. Benchmarking zvinoreva kuenzanisa kuita kwako kana mhedzisiro kuvhareji yeindasitiri, asiwo nevatambi vepamusoro pamusika. Nekuenzanisa data rako rebhizinesi kune data yevakwikwidzi vako, unogona kuona mafambiro uye indasitiri maitiro akanakisa mukutendeuka kwekutungamira. Mukuita, iwe
unogona kushandisa online analytics maturusi akadai seGoogle Analytics kana HubSpot kuteedzera mitengo yako yekutendeuka nekufamba kwenguva uye uienzanise nevakwikwidzi vako. Iwe unogona zvakare kuita ongororo pakati peazvino uye vangangove vatengi kuti uone zvavanofunga nezvekambani yako uye kuti vanogutsikana sei. Uchishandisa iyi data, unogona kuona nzvimbo dzekuvandudza mubhizinesi rako uye kugadzira hurongwa hwekukwirisa mitengo yekushandura.
Benchmarking inogona kukubatsira kuti uuye nemazano matsva ekuvandudza nzira yako yekushandura , senge zvakakosha zvinopihwa kana kushambadzira kwakanangwa. Iri basa repamberi rekuenzanisa rinokugonesa iwe kuita sarudzo dzine ruzivo uye kuramba uchikwikwidza muindasitiri yako .
3- Maitiro akanakisa ekuvandudza yako shanduko nzira
Isu takaona mamwe maitiro akanakisa ekukwirisa yako lead yekushandura nzira uye kuwedzera mugadziri wako mitengo yekutendeuka. Chekutanga uye chakakosha, zvakakosha kuti upe yakatsetseka uye inonakidza mushandisi ruzivo pawebhusaiti yako nekushandisa ergonomic dhizaini uye intuitive navigation . Zvakare, kugadzira yakakwirira-yakawedzerwa-yakawedzerwa yezvinhu zvinoenderana b2b inbound marketing: email, your best ally! nevateereri vako inzira inoshanda yekukwezva vanotungamira vanokwanisa. Izvi zvinosanganisira mavhidhiyo ekuratidzira zvigadzirwa, nyaya dzenyaya, nyaya dzevatengi, kana mapepa machena. Pamusoro pezvo, zvinokurudzirwa kuti uenderane nemaitiro eindasitiri uye gadzirisa nzira yako yekutendeuka zvinoenderana.
Semuyenzaniso, kushandisa chatbot kana chiriporipo messaging system inogona kukubatsira nekukurumidza kupindura mibvunzo yevatengi vangangove uye kugadzirisa kugutsikana kwevatengi. Chekupedzisira, data analytics inogona kukubatsira kuti unzwisise maitiro etarisiro yako uye kuona zvipingamupinyi pakutendeuka. Nekunzwisisa kuti sei vanotarisira vachisiya ngoro dzavo dzekutenga kana kusazadza mafomu, unogona kuita shanduko kune webhusaiti yako kana maitiro ekutengesa kuti uwedzere kutendeuka mitengo.
Nekushandisa aya akanakisa maitiro uye kunyatsoteerera kune yako metrics , unogona zvakanyanya kunatsiridza mitengo yako yekushandura uye kuwedzera kutengesa kwako. Kuita kwevagadziri vemaindasitiri mukushandura kutungamira kunosiyana zvakanyanya muzvikamu zvavo zvebasa, asi kuyera chiyero ichi chinoramba chiri dambudziko rakakura. Mari dzekutendeuka dzinofanirwa kuyerwa nekuongororwa nguva nenguva kuti zvionekwe nzvimbo dzekuvandudza nekugadzirisa nzira dzekutendeuka.
Maitiro akadai sekugadzirisa mapeji ekumhara, kugadzirisa zvemukati zvinoenderana nezvinodiwa nevatengi vangangove vatengi, uye kushandisa maturusi ekuongorora data zvese zvinogona kubatsira kuwedzera mitengo yekutendeuka. Vamwe spam data vanogadzira maindasitiri vakabudirira kuwana mitengo yepamusoro yekutendeuka nekushandisa nzira dzekushambadzira dzinoshanda. Semuenzaniso, Siemens muGermany yakabudirira kuwedzera chiyero chekushandura ne25% nekushandisa zvinyorwa zvekutengesa zvemunhu. Mhedzisiro iyi inoratidza kuti vanogadzira maindasitiri vanogona kukunda maavhareji eindasitiri nekushandisa hunyanzvi hwekushambadzira uye kugadzirisa hurongwa hwavo kune vavanovavarira.
