1 – Batanidza email mune yako B2B yekushambadzira zano: Nei?
Email: A Lead Generation Tool
Email ndiyo imwe yedzakanakisa nzira dzekugadzira inotungamira kune yako kambani . Nekutumira maemail akasarudzika kune vangangove vatengi , unogona kukwevera kutarisa kwavo kukambani yako uye zvaunopihwa. Nekushandisa fomu rekunyoresa pawebhusaiti yako, unogona zvakare kuunganidza email kero dzevashanyi vanofarira uye wovawedzera kune yako yetsamba rondedzero. Iva pachena nezvezvinangwa: Vagamuchiri vanofanirwa kuziva zvavachagamuchira kana vanyoresa kune yako yetsamba rondedzero. Zvakare ita shuwa kuti email inopindirana nezvayakataura pawakasaina kuti uchengetedze vateereri vako .
Imeyili: Chishandiso Chekuongorora Kutungamira Kwekutengesa
Paunenge uchinge watora yako tarisiro ’email kero, iwe unogona kuwedzera kuvakodzera nekuvatumira anonangwa, akasarudzika maemail. Maemail anogona kusanganisira ruzivo nezvekambani yako uye zvigadzirwa, pamwe nezvirimo zvinobatsira vateereri vako kupindura mibvunzo yavo . Nekupa ruzivo rwakakodzera, unogona kubatsira kuvaka kuvimba netarisiro chaiyo uye kuwedzera kuvimbika kwebhizinesi rako.
Email: A Mutengi Shanduko Tool
Imeyili zvakare chishandiso chikuru chekushandura inotungamira kuva vatengi. Iwe unogona kutumira maemail ekusimudzira ega ega anopa kukosha kwakawedzerwa senge zvakakosha zvinopihwa, zvakasarudzika zvideredzwa kana miedzo yemahara. Iwe unogona zvakare kutumira maemail ekutevera kukurudzira tarisiro yekupedzisa kutenga kana kuronga demo yechigadzirwa.
Email: Chishandiso Chekuvaka Kuvimbika Kwemutengi
Kana tarisiro ikava vatengi, email inzira huru yekuvachengeta vakavimbika kukambani yako. Iwe unogona kutumira maemail emunhu kuti uvayeuchidze nezve mabhenefiti echigadzirwa chako, kana kuvapa zvigadzirwa zvinowirirana. Iwe unogona zvakare kushandisa ongororo yekugutsikana kuunganidza mhinduro uye kugadzirisa kunaka kwesevhisi yako.
Email: Chishandiso chakachipa asi chinoshanda
Emailing inokubvumira kuti uwane mibairo nemutengo wakaderera. Customizable templates anoita kuti ikurumidze uye ishande zvakanyanya. Iyi nzira inobatsirawo kupinda mumisika yepasirese pasina kukanganiswa nemitengo kana nyaya dzekusiyana kwenguva . Izvo zvakare zvinogoneka kushandisa “mashoma asi ari nani” maemail nekuda kweautomation uye ane hungwaru anogamuchira akananga .
2 – Gadzira pa-saiti email yekushambadzira mushandirapamwe
Kusarudzwa kwechinangwa uye chikamu chedatabase
Kuziva kuti vateereri vako ndiani kwakakosha kuwiriranisa zvirimo nezvido zvevateereri vako uye zvaunofarira. Segmentation inokutendera kuti ugovane rondedzero yako yekusangana mumapoka akasiyana zvichienderana nemaitiro akadai sedhipatimendi remushandirapamwe, nzvimbo yenzvimbo , basa remugamuchiri mukati mekambani, maitiro ekutenga apfuura, nezvimwe. Izvi zvinokutendera kuti ugadzirise meseji yako kune chaiyo tarisiro yeboka rega rega.
Email nyaya mitsara uye personalization
Mutsara wenyaya ndicho chinhu chekutanga waunoona waunoona. Naizvozvo, inofanirwa kunge inobata uye inodzidzisa sezvo ichisarudza kuti vachavhura email yako here kana kuti kwete. Nekugadzirisa chinangwa chako kune zvinofarirwa nemugamuchiri wako uye mibvunzo, unowedzera mikana yako yekutendeuka. Vagamuchiri vanowanzoita neruzivo rwakakodzera nguva, rwemunhu, uye B2B Inbound Marketing rwunozadzisa zvavanoda. Zvemukati zvinogona zvakare kugadziridzwa zvichibva pane yavo yekutenga nhanho kana maitiro enhoroondo pane yako webhusaiti. Kuendesa ichi chakakodzera, chakagadzirirwa chiitiko chinoda kunzwisisa kwechokwadi kwezvinetso zvevateereri vako.
Zviri mukati meemail zvinofanirwa kuve zvakajeka, zvakapfupika, uye zvinonakidza kune wekubata. Chinangwa chayo ndechekupa ruzivo runobatsira nezvekambani kana chikamu chainoshanda mairi . Kugadzira kubatanidzwa, shandisa zvemukati zvekushambadzira matekiniki pane zvehasha nzira dzekutengesa. Tarisa pamabhenefiti ayo chigadzirwa chako chichaunza kune vateereri vako uye kupa mhinduro kumibvunzo yavo. Nekushandisa mutauro wakajeka uye kugadzira pfungwa yekukurumidzira, unogonawo kukurudzira vateereri vako kuti vatore matanho chaiwo.
Call to action (CTA) nenzvimbo yayo mune email
A CTA yakagadzirirwa kukurudzira mugamuchiri kuti aite chimwe chiitiko, chakadai sokusaina kumushandirapamwe wekushambadzira, kudhawunirodha faira, kutenga, kana kushanyira webhusaiti. Kuti uwedzere kushanda kwekudanwa kwako kuita, iyo CTA inofanirwa kuve yakajeka uye yakapfupika kuitira kuti anogamuchira azive chaizvo zvekuita . Dhizaini uye kuiswa kweCTA bhatani rako rinofanirawo kutariswa kuti uwedzere kuoneka uye kuita. Pamusoro pezvo, zvakakosha kudzikamisa nhamba yeCTAs mune email kudzivirira kukanganisa kana kuvhiringidza vanogamuchira. Chekupedzisira, funga kuyedza maCTA akasiyana kuti uone kuti ndeapi anonyanya kushanda kune vateereri vako uye uvagadzirise zvinoenderana.
Tekinoroji zvinhu zve optimize email kuburitsa
Kuti uwedzere kubuditswa, zviri nani kushandisa kero yeemail yehunyanzvi, kudzivirira kushandisa kero dzemazuva ese, uye ita shuwa kuti zviri mumaemail ako zvine basa, zvinowirirana uye zvakagadzirirwa munhu kuti mameseji asaonekwe sespam. Uyewo shandisa maturusi ega ega ega ega ega ega uye kutumira maemail panguva dzakakodzera, neChina ichizivikanwa sezuva rinofarirwa rekutumira . Vamwe vanogamuchira vanogona kunge vaine zvavanoda kubhurawuza, saka funga kukwidziridza saizi uye fomati yeemail yako kuti utarise nyore pamabhurawuza akasiyana.
zvinoonekwa zvinhu
Magadzirirwo eemail yako akakosha kubata kutarisisa kweanogamuchira uye kuvakurudzira kuverenga. Chekutanga, shandisa mifananidzo yemhando yepamusoro inoenderana nezvirimo . Mifananidzo inofanirwa kuvandudzwa kuti itakure nekukasira uye nekupa imwe tsananguro kune vanogamuchira vasingaone mufananidzo. Yakajeka uye yakarongeka dhizaini inokurudzirwa zvakare kune yakatsetseka yekuverenga ruzivo . Gadzira mazita uye ma subtitles kuronga zvirimo uye kuwedzera ekuona ekutengesa anotungamira. Shandisa mavara, mafonti, uye masitayera anoenderana nemhando yako kusimbisa graphic identity yako, asi yeuka kuti zvakawandisa zvinoonekwa zvinhu zvinogona kuita kuti maemail anyanya kurema uye anonoke kurodha. Chekupedzisira, ita shuwa kuti email ine chiyero chakanaka pakati pemavara nemifananidzo kuitira kuti zvirimo zvirambe zvichiita. Dhizaini inogona kuzoita kuti CTA yako ive pachena uye kukurudzira vateereri vako kudzvanya kuti uwane rumwe ruzivo.
3 – Maitiro Akanakisisa eKunatsiridza Email Marketing Campaign
Ita bvunzo dzeA/B
Kuongororwa kweA/B ndeimwe yeakanakisa maitiro ekugadzirisa yako B2B pane-saiti email yekushambadzira mishandirapamwe. Iyi nzira inosanganisira kutumira maviri akati siyanei mavhezheni eemail kumapoka akasiyana telegraph database users list evanogamuchira uyezve kuyera mibairo kuti uone kuti ndeipi vhezheni inowana kubatikana kwakawanda. Kuedza kweA/B kunogona kushandiswa kuyedza zvinhu zvakasiyana senge mitsetse yezvidzidzo, mifananidzo, mabhatani ekudaidza-ku-chiito, marongerwo, zvirimo, uye kuwanda kwekutumira. Nekugara uchiyedza zvinhu zvakasiyana zvemaemail ako, unogona kuramba uchivandudza mashandiro ako emushandirapamwe, uchiwedzera mareti akavhurika, kudzvanya-kuburikidza nemitengo, mitengo yekushandura, uye kuchengetwa kwevatengi.
Kuda maemail “anopindura”.
Maemail anopindura maemail akagadzirwa kuti akwane saizi yechidzitiro uye kugadzirisa kwechinhu chako chekutarisa. Nekushandisa dhizaini inopindura , unogona kuona kuti email yako inoverengeka uye inotarisika, zvisinei nemudziyo uri kushandiswa nemugamuchiri: komputa, smartphone, kana piritsi. Izvi zvinowedzera kuvhurika uye kudzvanya-kuburikidza nemitengo uye inova nechokwadi cheyakanakisa mushandisi ruzivo .
Teerera nemirau
Paunenge uchitumira maemail, unofanirwa kuve nechokwadi chekuti unoenderana nemitemo nemirairo inoshanda maererano nekuvanzika uye kuchengetedza data. Heano mamwe maitiro akakodzera kutevedzera:
- Tora mvumo: Usati watumira email, ita shuwa kuti wawana mvumo yeari kugamuchira uye chengetedza data ravo mukuteerana nemutemo, uchidzivirira kubva pakuwanikwa kusingatenderwe.
- Remekedza mitemo yenyika yako inopokana nespam: usashandise nzira dzekushambadzira dzisina mubvunzo, sekutenga matsamba eemail.
- Sanganisira sarudzo yekusanyoreswa: Yese email yaunotumira inofanirwa kusanganisira inowanika nyore yekusanyoreswa sarudzo kune avo vanoshuvira kumira kugamuchira maemail.
Kuremekedza maitiro aya kunodzivirira nyaya dzemutemo uye kuwedzera kuvimba kwevateereri vako .
Edza mhedzisiro yeemail yako yekushambadzira mishandirapamwe
Heano akakosha metrics ekutevera kuyera email kuita:
- Vhura mwero: Inomiririra chikamu chevanogamuchira vanovhura maemail ako uye inogona kushandiswa kufungidzira kukwezva kweemail nyaya mitsara uye mhando yetsamba yako yetsamba.
- Kudzvanya-kuburikidza nechiyero: ndiyo muzana yevanogamuchira vanodzvanya pane chinongedzo mune email. Unogona kuongorora kunaka kwezvirimo uye kukosha kwechipo.
- Chiyero chekushandura: chikamu chevatambi vanoita chavanoda, sekuzadza fomu kana kutenga. Izvi zvinoyera kushanda kwechipo.
- Kusanyoreswa chiyero : iperesenti yevanogamuchira vasinganyore kubva kune yako email runyorwa. Chiyero chiri pamusoro pe1% chinogona kuratidza kurasikirwa kwekufarira mune zvemukati mako, yakawandisa kushambadzira kudzvanywa, kusagadzikana kwevateereri kune chekuita nekuchinja mukugadzira kana zvirimo…
Nekufunga nezvenhamba idzi, zvigadziriso zvinogona kuitwa kumaemail ako kuti awedzere kusvika kwavo .
Kuti uwane yakanyatsobudirira yekushambadzira nzira, email inoshandiswa zvakanyanya pamwe nemamwe maB2B emukati ekushambadzira nzira, senge masocial network, zvemukati webhusaiti, uye mishandirapamwe yekushambadzira . Kurongeka kwakanaka kwese nzira idzi kunovimbisa chiitiko chakafanana chevanotarisira uye vatengi.
Hapana mubvunzo, “Email ibasa rakaoma kwazvo rechikwata chekushambadzira Inoshanda 24/7 kukura bhizinesi rako uye kugadzira inotungamira inotungamira.” Nepo matekinoroji ekushambadzira uye chiteshi ichiramba nzira yekumira sei kubva kumakwikwi muindasitiri yekugadzira online? ichishanduka, email inbound kushambadzira inoramba iri mbiru yakakosha yechero nzira yekushambadzira yepamhepo. Nekubatanidza nzira dzinoshanda dzekugovanisa neakakodzera zvemukati, unogona kuvaka hukama hunogara kwenguva refu nevanotarisira uye vatengi uye kuvimba nekugona kukuru kwekugovana kweemail . Zvakare, nekubuda kwehunyanzvi huri kusimukira senge otomatiki uye hungwaru hwekugadzira, ramangwana reemail rinonakidza.
PaVirtualExpo tinopa yakanangwa email kutumira masevhisi.
Nekugonesa kwepamberi kwechikamu uye dhatabhesi yakawedzera yevanobatikana nebhizinesi , tinogona kukubatsira kugadzira spam data maemail akasarudzika kuti uwedzere kudzoka kwako pakudyara . Saka, usapotsa mukana wekushandisa email kusimudzira bhizinesi rako. Nyanzvi dzedu dziri pano kukupa zano pamusoro pekushandisa yakanakisa email kushambadzira uye nzira dzekutengesa kukura bhizinesi rako repasi rese .
