Kutanga, B2B inbound kushambadzira inobvumidza iwe kukwezva inokwanisa inotungamira kukambani yako. Pane kupambadza zviwanikwa B2B Inbound Marketing: pane vakawanda vateereri vangave vasingafarire chigadzirwa kana sevhisi yako, unogona kutarisa kune vateereri vakanangwa uye vanokwanisa.
B2B inbound marketing inoshandisa matekiniki akaita seyemukati mekushambadzira, yekutsvaga injini optimization (SEO), uye social media kutyaira akakodzera tarisiro kune yako webhusaiti. Vanotungamira ndeavo vari kushingaira kutsvaga mhinduro kumatambudziko avo kana zvavanoda. Ivo vanonyanya kufarira chigadzirwa chako kana sevhisi uye vangangove vatengi vakavimbika munguva refu.
2. Kuderedza mari yekutenga
B2B inbound kushambadzira inzira inodhura-inoshanda yekushambadzira kumakambani. Kusiyana nekushambadzira kwechinyakare kana kuratidzwa kwekutengeserana, B2B inbound kushambadzira haidi mari yakakura mubhajeti rako.
Nekugadzira zvemhando yepamusoro uye email data nekuzvigovana pasocial media, unogona kusvika kune vakawanda vateereri pasina kushandisa mari yakawanda. Pamusoro pezvo, B2B inbound kushambadzira inogona kuyerwa uye kugadziridzwa munguva chaiyo kuti uwedzere kudzoka pakudyara.
3. Shandura vangangove vatengi kuva vatengi vakavimbika
Inbound marketing inogonawo kukubatsira kushandura inotungamira kuva vatengi. Nekushandisa matekiniki akaita sekufona kuita, mafomu ekufonera, uye zvemukati zvinopihwa, unogona kukurudzira tarisiro kuti uwedzere kubatikana nebhizinesi rako uye pakupedzisira uve vatengi.
Pamusoro pezvo, B2B inbound kushambadzira inogona kuvaka hukama hwenguva refu nevatengi. Nekugara uchipa yakanakisa sevhisi yevatengi uye zvinobatsira zvemukati , unogona kuvaka kuvimbika kwevatengi uye kuvakurudzira kukurudzira bhizinesi rako kune vamwe.
4. Kuvandudza mukurumbira wekambani
Inbound kushambadzira zvakare chishandiso chakanakisa chekuwedzera ruzivo rwekambani yako. Semuenzaniso, nekugadzira zvemhando yepamusoro uye nekugovana pasocial network, unogona kusvika kune vakawanda vateereri uye kuwedzera kuoneka kwako.
Kune rimwe divi, B2B inbound kushambadzira inogona kukubatsira iwe kuvaka kuvimba uye chiremera muindasitiri yako . Ratidza kuti uri nyanzvi mumunda wako uye unogona kupa mhinduro dzemhando yepamusoro nekugadzira zvinobatsira zvemukati uye kupindura mibvunzo yevatengi Kusiyana nekushambadzira kwakabhadharwa, izvo zvinoda bhajeti inoenderera kuti irambe ichishanda, SEO ndeyekureba mari yekudyara kuchengetedza mupendero mumakwikwi ebhizinesi repamhepo.
Social Network
Kuti ugadzire zvinhu zvakanaka, zvakakosha kuti uzvisimudzire kune vateereri vako, kunyanya kuburikidza nekushandiswa kwemasocial network. Social media manejimendi inoreva kutonga kuvepo kwekambani pamhepo pamapuratifomu akasiyana emagariro, akadai seFacebook, Twitter, Instagram, LinkedIn, nezvimwe. Izvi zvinosanganisira kugara uchitumira zvinhu zvinobatika uye zvinoenderana pasocial network, kuita mafeni, uye kutonga mukurumbira wekambani online. Chinangwa: Simbisa chimiro chako chemhando, batanidza vateereri vako, uye fambisa kubatanidzwa nevanogona kuve vatengi.
Kuburikidza nesocial network, iwe uchave nemukana wekukura bhizinesi rako munzira dzakawanda. Chekutanga, social media manejimendi inobvumidza iwe kuti uwedzere kusvika kwako nekusvika vangangove vatengi kuburikidza nehutachiona hwezvawakagovaniswa zvemukati . Chechipiri, inopa mukana wekuvaka kuvimba uye kubatanidzwa mutungamiriri wekushandura: ko kambani yako iri kuita sei? nemasocial network nekuteerera kune zvinodiwa nevatengi uye nekuvapa zvakakosha zvemukati. Chechitatu, kudziridza kuvimbika kwevatengi nekugara uchibata vatengi varipo kuti uvazivise nezvenhau dzichangoburwa dzekambani yako uye kukwidziridzwa. Izvi zvinogona kutungamira mukuwedzera kuzivikanwa kwemhando, kuvandudzwa mukurumbira wepamhepo uye kuwedzera kutengesa.
Email Marketing
Panzvimbo yekutumira maemail ekusimudzira asingaperi kune vangangove vatengi, sarudza pa-saiti email kushambadzira. Nheyo yeiyi nzira ndeyekugadzira zvirimo, senge magwara anoshanda, mapepa machena, kana matsamba enhau, ayo anopihwa mukutsinhana kwevanogona kuwana ruzivo rwevatengi. Chinangwa chedu ndechekuvaka spam data hukama hwemhando yepamusoro nemunhu angangove mutengi uye kumuperekedza panguva yese yekutenga.
Pa-saiti email yekushambadzira inobvumidza iwe kugadzira dhatabhesi inokodzera yevanogona vatengi vanofarira zvigadzirwa kana masevhisi aunopa. Nekuongorora maitiro ako epamhepo uye maemail akasarudzika, iwe unowana kunzwisisa kuri nani kwezvido zvavo uye zvavanoda . Iyi nzira, yakavakirwa parutsigiro rwevatengi, ingangokonzera kuwedzera kwekutengesa .
