If you use WhatsApp for business, you’re probably already familiar with creating a catalogue within the app. This feature is fine as a first try. That is, you can insert basic information about your product or service and you can easily share it. However, it’s useful for specific contexts. If you already have a wide range of products and a website, take the next step: expand your catalogue outside of WhatsApp Business. In this article, we’ll tell you how and why to do it.
A digital catalogue is the answer.
In this article
Why pay special attention to your product or service catalog?
Because they are whatsapp blasting simple resources that communicate your offer very well to your clients in an attractive way, thus facilitating decision-making . Although there was a time when a catalogue could only be created if a large budget was available, the situation has changed thanks to digital tools.
Now you can create a digital catalog and enjoy several advantages, beyond saving money on printing. A digital catalog allows you to play with multimedia content, forget about page number limitations, insert CTAs directly, include more images and constant updates without any problem. Additionally, you can insert a digital catalog on your website and make it a downloadable file for those who want it. Think about it, you can share a PDF at any time!
Key Features
Before you can launch your precious catalog, you need to create it, right? We already said that WhatsApp’s catalog is great, but it’s not Expand your catalog outside enough. Now we’ll tell you which features are key to the success of your catalog outside of WhatsApp Business.
The cover matters. “Don’t judge a book by its cover” doesn’t apply here at all. The cover is the calling card of your catalog, so make sure it’s excellent. An attractive cover is the best hook to get your leads’ attention. The cover should also convey the essence of your company, it should align with the brand identity you have been the antitrust ruling what’s next for search? managing, with the intention of giving it cohesion and professionalism.
We recommend that you create good quality images, just be aware of the requirements of each device, so using a resolution that is compatible with most screen formats would be a good start. You can hire design services to help you clarify what you need and what can work best for you.
Who comes first?
You probably have star products, meaning the most popular products. Consider putting those at the top. What we mean is: create an order in which your products are presented . Answer the following questions: How many products do you have? How many lines do you have? How different are the products in the same line? What are their prices? How often do people buy them?
The answers you get will help tw lists you organize your products into different categories, which you will have to respect when creating your catalog, since the idea is to guide your lead through an organized document.
Design, design, design. Being a mostly visual material, design obviously plays a fundamental role. Here you will need to pay attention to the impressions and sensations it causes. We cannot emphasize this enough: maintain cohesion with your company’s image .
Here you should consider colors, typography, image distribution, type of photography. And photography is a separate issue. It is good to show your product or service as such, but also to include some images that put it in context or that generate inspiration. Some suggestion of use, some situation where your product or service applies. Let your creativity fly.
As for texts, colors and typography are important, but so is length. In this sense, the less, the better. Make sure you include the necessary information about the product and nothing more. If you decide to include a paragraph, appeal to your audience. Use the text to create an emotional connection.
We said “Expand your catalog outside of WhatsApp”
It’s time to position your online catalog. On previous occasions we have talked about how convenient it is to have a blog and do content marketing . Basic resource to comply: a website.
Your website should be the place where people find information about your company, who your team is, what your philosophy is, what products/services you offer. Use this space to include your catalog. You can create a section within your site exclusively for this or you can include it as a downloadable document.
Another way to promote your catalogue is through social media. Platforms with highly visual content, such as Instagram, are an excellent channel for dissemination.
Looking for more? Pinterest. This is billed as a visual discovery platform. We’re confident that this is a tool with a lot of potential for business. On Pinterest, you can create a professional profile and start uploading content about your business.
We mentioned that in photography it is not enough to show the product, but it is always good to create a context, a scene with which your audience can relate. This is the right place to do it. People use this platform to create boards with inspiration and ideas for a project or purchase they have in mind. Your company must be within reach in those moments of searching .
Recognizing this,
Pinterest is taking the initiative and has launched product pins so that companies can link their images to their catalog and make online sales. Uploading your catalog in this way requires a request by mail to the LatAm division (visit the link in this paragraph).
We have outlined the reasons for expanding your catalog outside of WhatsApp Business. As you may have noticed, it is not only about presenting your products, but also about offering another resource to your potential customers .
The importance of the catalogue lies Expand your catalog outside in its attractiveness and effectiveness in communicating your company’s personality along with the necessary data to inform your audience.
A catalogue, no matter how well put together, loses strength if it is not disseminated . So take advantage of your communication channels and make it part of your overall marketing and sales strategy. Combine it with the WhatsApp Business resource and increase your conversion and sales.
To make this strategy work like a charm, use Leadsales. Our CRM fully integrates with WhatsApp and our funnel will make customer service easier for you. This way, your communication with clients and prospects will be more timely and fluid, allowing you to share various resources (such as your catalogue) knowing what stage they are at. Come to us.
