Anyone who aspires to have an online presence and join the digital life will fall into the hands of Facebook. And of course, this situation is not foreign to companies. That’s why Facebook is continuously developing business-focused features. One of its most recent tools is Facebook Leads . Does the term whatsapp marketing service not ring a bell? Now we’ll explain what it is and what it’s for.
It’s no news that Facebook is the most used social network on the planet. It’s no exaggeration, the active user base on the platform is 2.167 billion . That is, there are more people on Facebook than in the Chinese civil registry. Therefore, it has a huge audience to draw on. In addition, this platform has embedded itself in people’s daily lives.
Facebook is aware of its position and has sought another way to capitalize on the opportunity. How does it do this? By targeting businesses that want to redouble their efforts to reach their customers through digital marketing. From its Facebook for Business platform , you have access to various resources focused on taking advantage of Facebook’s entire infrastructure to grow your business.
What is Facebook Leads?
In particular, it is the blue giant’s tool for delivering ads to potential customers. What makes it different from other Facebook ads? To answer this question, we first need to understand what a lead is. Note: a lead is not just a visitor, but rather a person who entered your website and went a step further, sharing their contact information with your company.
What is Facebook Leads for?
By using this platform, you will have a huge audience that can visit your company’s page. These visitors can be converted into leads, thanks to the Facebook Leads service. The beauty of it is that it makes it easy for your prospects to share their contact information. This means that your audience does not need to go directly to your website to fill out a form , but can do so directly from the social network.
What happens to the information your leads share with you?
Facebook builds a database with this information, which you can consult from the Ads Manager. If you wish, you can bulk email sending and reporting download it in CSV format. It should be noted that the information will only be available for 90 days , so downloading it is not a bad idea.
How do I get the tool up and running?
To do this, you need to use it in conjunction with an ad campaign within Facebook. First, you need to create the ad campaign (remember to choose the right segment of your audience so that your ad is more successful). Then, click on “Lead Ads.” This will activate the tool and allow you to create the form that will be displayed to prospects. You can then design the ad (how it will be shown to the public) and attach the terms and conditions. That’s it, publish your ad.
As you’ll notice, everything happens within Facebook, which means you reduce the friction between your audience and your business. Remember, every additional step is another opportunity for people to change their minds. So Facebook helps you create a seamless experience , at least at the beginning of the journey.
Another advantage is that, thanks to the fact that this tool is combined with Facebook Ads features, you have a better chance of selecting an audience that is more appropriate to what you are looking for without having to invest huge amounts of money. As a result, you will have better qualified leads for your business.
We hope you find usa phone list this explanation useful and that you take advantage of the resources that Facebook offers to small and medium-sized businesses. We hope that your database expands and you achieve the desired conversions.
Remember to take the conversation where people feel most comfortable. We know it can be complicated, but we’re here to make it simple. We invite you to use Leadsales to advance your process beyond the first contact.
