Corporate recruitment strategies are evolving rapidly.
It has become difficult to effectively recruit personnel with advanced skills by simply using traditional job advertisements and recruitment services. Especially
In the digital age, jobHow to use owned media now seekers are increasingly gathering information through company websites and social media.
2. The necessity of owned media for recruitment
2-1. Improving reliability and transparency
By utilizing owned media, companies can send messages directly in their own voice.
This allows them to convey the essence of the company to job seekers without relying on a third party, improving credibility and transparency.
Job seekers are more likely to trust the information they find on a company’s official website or blog.
2-2. Strengthening engagement and branding
Job seekers place importance on whether they can empathize with a company’s vision, mission, and values.
By conveying a company’s unique story and gambling data russia values through owned media, you can deepen interest and trust in the company and strengthen engagement with job seekers.
By showing specific examples of the challenges your company is tackling and how it is solving them, you will be more likely to attract talent who identify with your company culture and mission.For example, you could continually post this comprehensive guide equips videos introducing employee interviews, projects, employee benefits, and corporate culture.
3. Recruitment strategy using owned media
3-1. Targeting
■ Clarifying the Ideal Candidate and Setting
a Persona A persona is a concrete characterization of an ideal candidate.
We clarify the ideal candidate’s image ba leads using age, gender, and work history. We
then create a persona by clarifying business skills such as programming and project management, and values such as creativity, flexibility, and problem-solving ability, and consider content that will resonate with the target.
3-2. Content strategy planning
■Types and roles of effective contentThere
are various types of content that can be distributed through owned media.
In addition to improving engagement as mentioned above, below we will explain the optimal types of content and their roles in recruitment issues, as well as specific methods for collecting and disseminating them.
