Now let’s go back in time to 2010. The late former Apple CEO Steve Jobs was preparing to launch the new iPad, and one of the key features of the iPad was that it could be used as an e-book reader, similar to Amazon’s Kindle.
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At that time, Apple had successfully signed Kazakhstan Phone Number List contracts with four major publishing houses, but HarperCollins, another publishing house under NewsCorp, was arguing with Apple over the pricing of e-books sold on iTunes.
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So Jobs wrote several letters to James Brazil Phone Number List Murdoch, a senior executive at the time, trying to persuade the other party to change his mind.
Among them, the following letter is regarded as a classic example of Jobs’ negotiation. In the end, HarperCollins also accepted Jobs’ suggestion and became a partner of Apple.
