In this article, we will explain how to activate the lead customers obtaine at an exhibition and centrally manage the data to smoothly carry out sale activitie.
Effects of the exhibition
Exhibitions are important marketing opportunitie for companie.
They have a wide range of effects, including acquiring new customers and increasing brand awarenes.
At exhibitions, you can launch new products and approach many targets at once, and get a direct response.
In this chapter, we will explain the main effects and benefits of exhibitions.
Acquiring new customers
At exhibitions, visitors can experience products and service, and through face-to-face interaction, they can gain a deeper understanding of the products and service.
By exchanging busines cards on the spot gambling data korea and providing information via QR code, you can gather many leads in a short amount of time, and using those lead customers for follow-up later can lead to an increase succes rate.
One IT company introduce new software at a trade show and generate over 200 new leads on the spot , with 50 of them eventually
closing deals through follow-up emails and demonstrations .
Increase brand awarenes
At an exhibition, your company will be linkedin real estate lead generation gathere together with other exhibitors, so to stand out, it is essential to emphasize your uniquenes and advantage. You
can leave a strong impression of your brand on visitors with a striking booth design, brochure, promotional videos, etc.
In one case, a company create a space in their exhibition booth where people could try out their product first-hand, and by receiving feedback ba leads and opinions on the spot, they were able to spread awarenes through word of mouth.
Turning visitors into leads
In order to effectively utilize the leads obtaine at the exhibition, proper scoring and nurturing are essential. Here we will explain how to effectively nurture leads after the exhibition.
lead customers scoring
Lead scoring is the proce of evaluating and prioritizing leads obtaine at a trade show. By assigning score to leads base on factors such as their interest, purchasing intent, job title, and budget, leads who show a high level of interest can be given a high score and given higher priority for follow-up.
Lead customers nurturing is a serie of communication activitie to nurture leads into customers. Specific methods include sending follow-up emails, hosting webinars, sending newsletters, etc.
Personalization is essential for an effective follow-up email.
Including a message that incorporate the content of the trade show conversation will impres. Your prospects and increase the open rate and response rate of your email.
