As we enter the middle of 2017, it makes sense to take a look at what the future holds for email. We’ve already shared what will change in email in the future.
Mailings are constantly changing and evolving over time. The changes we will give you are just estimates. It is almost impossible to predict exactly what will change in technology and how.
Changes in Email Designs
Email designs are developing with HTML standards. Interactivity in emails is increasing with newly released software support. Emails will interact more with users. In this way, a correctly and beautifully coded email will increase the quality perception of the brand many times over. In short, emails will have quality design, just like advanced websites on the internet. It is estimated that such innovations will be added to emails towards the next year.
- Timers
Timers that attract users’ attention, especially when it comes to counting down, will be added to emails. When countdowns make people feel rushed, their use will become widespread.
Expandable Contents
As the use of emails on mobile devices becomes more widespread, the visible area size is also decreasing. Because the screens of the phones used to view emails are small. However, in the future, expandable menu support will come to emails. In this way, users will be able to benefit more from small areas. They will be able to navigate through emails as if they were on a website.
- Banner and Slider Support
The emails will receive the scrolling text and visual support you see on websites. In this way, more aesthetic designs that appeal to the users’ eyes will be made.
One Step Further in Personalization
Emails have become quite customizable these days. For example, it is possible to send emails specifically tailored to people’s location, date of birth, name, age, and gender.
The personalization trend is making email users view emails more often because the more special the email feels, the more it attracts users’ attention.
In the future, emails will be able to change based on even the smallest details. For example, setting up an automatic scheduled email will become much simpler than it used to be.
Brands will continue to collect user data as they always have. Innovations that will be made by combining the information they have with technology will take the email experience one step further.
In the future, brands will continue to send emails more strongly than usual by collecting data, segmenting and testing, and creating their designs, as they always have.
Even More Interaction!
With the innovations, we are slowly coming to the point of completing the job with a single email. Interactive emails will provide us with even more convenience with the purchasing options they will contain. Now users will be able to easily purchase the promoted product without leaving the email. In addition, mobile compatibility will of course increase.
What is Responsive Email? Why Should Responsive Email Be Made?
Responsive email is an increasingly popular email type today. The reason for its increasing popularity is the increasing use of mobile devices. Today, approximately 47% of emails are opened only on mobile devices.
So what is responsive email and why is it so important for mobile devices?
Responsive email is actually something we are all familiar with. Responsive email is, in short, emails where the design changes depending on the device the email is opened on. In other words, if you see a different design when you open the same email from a computer and a phone, this is a responsive email. Responsive design is very important in terms of email compatibility and appealing to the general audience. Because no matter how high-quality the design you prepare for your brand is, it doesn’t mean much if it is not compatible with the device.
Today’s 47% of emails are expand your catalog outside of whatsapp business opened on mobile devices, while in 2009 it was around 4%. And the rate we have now is increasing every year. This shows us how important mobile compatibility is in emails.
Standard emails designed for computers do not appear properly and accurately on mobile devices because of the resizing problem. For example, text may scroll or appear small. Similarly, tables may overflow, content images may scroll. Sending proper and impressive emails to our users is very important in terms of brand awareness.
What Awaits the Email World in 2018?
When creating an email, the design is first determined. Then, this design is converted to HTML coding and made suitable for email sending. Responsive design means coding 2 different designs in HTML code. Therefore, both mobile devices and computers should be taken into consideration when creating a design.
You can read our article, Things to Consider for E-Newsletter Design and HTML Coding.
Responsive designs are made with HTML and CSS coding.
Why Responsive Design?
- 47% of emails sent are opened on mobile devices.
- 80% of people delete usb directory unopened or unread emails on their phones.
- According to research, a normal person looks at their phone approximately 150 times a day.
What Can Be Done With Responsive Design?
In design:
- Fonts can be enlarged
- Sorting can be edited
- The structure can be changed
- Colors can be changed
- Images can be resized
- Content can be added or removed
Of course, the possibilities in this regard are unlimited depending on the wishes.
